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TOMO GENSHIN



Made in Japan. Caffeine-free. Organic.

It might be the first time you are hearing about “GENSHIN”, which is how roasted brown rice is called in traditional Chinese medicine.

GENSHIN (玄神) has been used since ancient times for warming up the body, which helps you for preventing colds and the flu, and it has detox virtues. TOMO GENSHIN (玄神) is made in Japan from organic roasted brown rice tea and can be brewed like coffee.

GENSHIN (玄神) is also caffeine-free, so you can enjoy it even before sleeping or before your nap.

If coffee would disappear in front of our eyes… (The history of coffee in Japan)

Coffee was introduced in Japan during the Edo period (1603-1868), but the taste was not very popular at the beginning. During the Meiji period (1868-1912), coffee was a beverage considered as the symbol of Western culture and it was consumed only by the Japanese upper class. From the end of the Meiji period and to the Taisho era (1912-1926), many coffee shops opened across Japan and the “coffee culture” started to spread. However, during World War II, coffee was banned because it was considered like the “drink of the enemy” and it temporarily disappeared from Japan.

After the war, coffee was imported in Japan again, and Japanese people had more opportunities to drink it. A variety of brewing methods were created, and coffee was enjoyed in many ways: with milk or syrup, or even with whipped cream. From this moment, it has become common for Japanese people to start their morning with a cup of coffee and to do several coffee breaks during the day. Today, coffee is deeply rooted in the Japanese lifestyle. However, many Japanese people don’t know where come from the coffee they are drinking, or even how it was made. It is rare in Japan to see by your eyes coffee beans roasted, ground, and dripped in front of you. For most Japanese people, coffee comes from a machine that looks like a black box or is made by pouring a black powder with hot water.

If coffee would disappear in front of our eyes, you might be annoyed for the whole day because you couldn’t start your morning properly or even do your coffee breaks when needed.

Let’s talk about caffeine

Caffeine has a structure similar to adenosine, a chemical that binds to receptors in the brain. Due to this phenomenon which causes drowsiness, the nerve cell activity is slowed down. However, nerve cells don’t make difference between caffeine and adenosine. This is why when you consume caffeine, your brain can’t rest because the caffeine interferes with the action of adenosine. Caffeine also creates more dopamine. So the more caffeine you take, the more difficult it will be for you to rest or to stay calm.

It is difficult to stop consuming something you enjoy. However, by gradually reducing your caffeine intake, your brain will be back to normal. To protect the huge coffee industry, the media are often writing about the benefits of caffeine. However, there are also disadvantages that we must acknowledge to protect our health.

A caffeine-free drink born in Japan

Japan has been built up a culture around rice cultivation for centuries. In shinto shrines, many annual events are related to rice cultivation. Consequently, rice gives rhythm to Japanese people’s daily life, and this is also from rice that GENSHIN (玄神) is born.

GENSHIN (玄神) is a Japanese drink 100% made from roasted brown rice that looks like coffee. You can brew it like a dripped coffee, but unlike coffee, it has a subtle rice smell. You can brew it like a dripped coffee, but unlike coffee, it has a subtle rice smell. It is made from rice cultivated in Japan and it is ideal after your meal or during your break as an alternative to coffee. Moreover, unlike coffee, GENSHIN (玄神) is the perfect match with Japanese cuisine or rice-based meals, and you can even enjoy it while eating sushi or onigiri (Japanese rice balls).

The advantages of GENSHIN (玄神)

100% made in Japan with organic rice (JAS certified)

Caffeine-free (so you can avoid all the symptoms of excessive caffeine intake!)

Roasted brown rice has always been used in folk remedies for its natural healing power and enhancing the immune system

In traditional Chinese medicine, GENSHIN (玄神) was used as a remedy for cancer

GENSHIN (玄神) is made from rice, so it’s the perfect match with rice-based food!

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