TOMO Genshin and Wasanbon sugars were exhibited at "JAPAN Fes" in New York City!

TOMO Genshin Brown Rice Coffee and Wasanbon sugars were exhibited at

TOMO's products were exhibited at JAPAN Fes in New York City, U.S.A.

What is “JAPAN Fes”?

JAPAN Fes is a street fair for selling Japanese foods and products that has been held in New York City since 2016. It has been held a total of 9 times so far, and this time it was held on October 8 and 9, 2022.

The theme of this year was "Flour," "Rice," and "Noodles," and approximately 70 companies participated, attracting a total of 28,000 visitors over the two days (preliminary figures provided by the organizers).

The JAPAN Fes in New York

What is JETRO's "JAPAN STORE", who took part in the JAPAN Fes?

JETRO (Japan External Trade Organization) set up a booth at JAPAN Fes to promote their JAPAN STORE, a dedicated shop on to support Japanese companies in developing sales channels.

The booth displayed Japanese products sold on Amazon in the U.S. and distributed product information cards with 2D barcodes to guide customers from offline to online.

TOMO also supplies products in the U.S on Amazon and has opened the TOMO Store. Among our products available on JETRO’s JAPAN STORE, TOMO Café Genshin and wasanbon sugars were exhibited at the JAPAN Fes.

TOMO Genshin Brown Rice Coffee at JAPAN STORE's booth in Japan Fes, NY
TOMO Genshin products, stickers, QR code cards, etc.

TOMO Genshin Brown Rice Coffee at JAPAN STORE's booth in Japan Fes, NY

What was the reaction of visitors to the JAPAN STORE booth?

"I found the JAPAN STORE on Amazon when I was looking for matcha online. Besides the products I was looking for, I have never seen their lineup, but I was really interested in other Japanese products when I came” said some visitor.

“I often shop on Amazon, but I didn't know about the JAPAN STORE. I usually don’t ask questions about products that are difficult to use, so this booth was helpful” explained another one.

“I was surprised to see many products that I have never seen in the U.S. I will use the JAPAN STORE” expressed a visitor.

Many positive comments were received during the event. (Source: JETRO Business Brief)

The expansion of TOMO’s product with the JAPAN STORE

The introduction of the JAPAN STORE at JAPAN Fes and the display of TOMO products at the booth have led to strong sales of TOMO products on in the U.S.

You can check the TOMO Store on Amazon here

You can also click on the image to check out our Japanese food selection!

Japanese brown rice coffee TOMO Genshin on
TOMO store on

>>> Click here to purchase TOMO Genshin brown rice coffee on

>>> Click here to purchase Wasanbon sugars on

Thank you JETRO!

It is difficult, time-consuming, and expensive to promote Genshin and Wasanbon products in such a large country.

We are grateful for this opportunity.

We will continue our efforts to promote and create appealing products through JETRO's "JAPAN STORE" on and spread the beauty of TOMO’s natural Japanese products across the U.S.

We would like to take this opportunity to thank JETRO for giving us this opportunity. Thank you very much!

★ Another day of JAPAN Fes will be held on October 23rd. We will report about it on our blog soon!

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