Café Genshin in Brooklyn, NY
OVERVIEW
Café Genshin won the Omotenashi Selection 2020 award and traveled to the United States!
The Omotenashi Selectionwas established in 2015 to introduce and promote products and services that showcase Japan's exceptional Omotenashi culture (literally "hospitality" in Japanese) to the world. In 2020, 供TOMO Café Genshin was selected for the award.
As a result, Café Genshin is now on display and for sale at J+B STORE in Brooklyn (NY, USA).

VOICES FROM USA
Here some comments from the jury
You can feel the Japanese ingenuity in this product: they picked a world-renowned Japanese specialty, tea, and they improved it to match modern needs. The packaging is simple and elegant, reflecting the Japanese sense of style .
American resident in Japan
Genshin is apparently from China, but it also has a long history in Japan, and I think it is a very well-designed product.
American resident in Japan
It's very Japanese to have thought of creating an alternative drink to coffee with rice. The package looks like an ordinary sencha tea, which is a good thing. And it is delicious.
American resident in Japan
In the United States, coffee is dominant, and most people do not drink tea. However, the high quality and Japanese character of this product may appeal to American coffee lovers.
American resident in Japan
There are a lot of people in the U.S. (myself included) who like the taste of coffee but are sensitive to caffeine. I think if you keep advertising on the internet, the product could be sold.
American resident in Japan
I think the fact that it is decaffeinated will deter some coffee drinkers from buying it. However, it is a high quality drink and the marketing is excellent, so I think there is a possibility that it will be accepted by Western consumers.
American resident in Japan
WHAT'S "Café Genshin"?
カフェ玄神について詳しくはこちらをご覧ください。
Discover more about Café Genshin, the best Japanese brown rice coffeeAbout J+B
J+B STORE is a project that aims to support the marketing of Japanese products in the United States through test marketing. The establishment opened in 2014 in the Park Slope neighborhood of Brooklyn. The store displays and sells many The Omotenashi Selection award-winning products and serves as a bridge between Japan and the United States.






J+B
300 7th Street , BrooklynNew York 11215 USA
F/G: 2 minute walk from 4th Ave-9th St Station
R: 2 minute walk from 9th St Station
OPEN DAILY 11am-7pm
TEL (347) 987-3217
COLLECTION
Enjoy your favorite brown rice coffee in your favorite version!