Japanese Mountain Villages
Donation Project
For each Genshin Coffee or Isehikari rice purchase on TOMO Online Shop, 5% of the sales will be donated to support and revitalize mountain villages in Japan.
What can we do to protect Japanese mountain villages?
The mountain villages: a valuable resource in decline
Mountain villages play an important role in the development of agriculture, forestry, and fisheries, and they contribute as well to the stability of our lives and economy.
However, mountain villages in Japan are currently facing several problems: declining & aging population, and municipal finances are suffering.
A growing environmental impact
The number of lands that were used for cultivation and which are now abandoned has been increasing nationwide over the past 30 years.
Until 1985, the amount of abandoned lands remained flat at about 130,000 ha, but it began to increase from 1990, and in 2010, 396,000 ha were declared abandoned, which is almost the same as the area of Saitama Prefecture.
Once cultivation ceases for a few years, farmlands become so desolate that they lose their original shape. This abandonment also has effects on the local environment, such as the occurrence of pest and bird damage, overgrowth of weeds, and interference with the management of irrigation and drainage facilities.
How can you help?
Through this project, we will donate a portion of sales to local municipalities, organizations, and schools that are working to reverse this process and revitalize mountain villages.
Thank you in advance for your cooperation.
Products related to the projects:
Thank you for visiting TOMO Online Shop
With this project, TOMO will continue to support efforts to revitalize mountain villages. We also plan to begin supporting local shrines that are in disrepair. We will keep doing our best sharing products made with the image of Japanese offerings, and we hope you will keep appreciating our work.
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