Café Genshin in Brooklyn, NY

OVERVIEW

Café Genshin won the Omotenashi Selection 2020 award and traveled to the United States!

 The Omotenashi Selectionwas established in 2015 to introduce and promote products and services that showcase Japan's exceptional Omotenashi culture (literally "hospitality" in Japanese) to the world. In 2020, 供TOMO Café Genshin was selected for the award.

As a result, Café Genshin is now on display and for sale at J+B STORE in Brooklyn (NY, USA).

玄米コーヒー・供TOMO・カフェ玄神

VOICES FROM USA

Here some comments from the jury

You can feel the Japanese ingenuity in this product: they picked a world-renowned Japanese specialty, tea, and they improved it to match modern needs. The packaging is simple and elegant, reflecting the Japanese sense of style .

American resident in Japan

Genshin is apparently from China, but it also has a long history in Japan, and I think it is a very well-designed product.

American resident in Japan

It's very Japanese to have thought of creating an alternative drink to coffee with rice. The package looks like an ordinary sencha tea, which is a good thing. And it is delicious.

American resident in Japan

In the United States, coffee is dominant, and most people do not drink tea. However, the high quality and Japanese character of this product may appeal to American coffee lovers.

American resident in Japan

There are a lot of people in the U.S. (myself included) who like the taste of coffee but are sensitive to caffeine. I think if you keep advertising on the internet, the product could be sold.

American resident in Japan

I think the fact that it is decaffeinated will deter some coffee drinkers from buying it. However, it is a high quality drink and the marketing is excellent, so I think there is a possibility that it will be accepted by Western consumers.

American resident in Japan

WHAT'S "Café Genshin"?

カフェ玄神について詳しくはこちらをご覧ください。

Discover more about Café Genshin, the best Japanese brown rice coffee

About J+B

J+B STORE is a project that aims to support the marketing of Japanese products in the United States through test marketing. The establishment opened in 2014 in the Park Slope neighborhood of Brooklyn. The store displays and sells many The Omotenashi Selection award-winning products and serves as a bridge between Japan and the United States.

J+B Design 供TOMO(トモ) 玄米コーヒー(カフェ玄神) in ニューヨーク(ブルックリン・アメリカ)
J+B Design 供TOMO(トモ) 玄米コーヒー(カフェ玄神) in ニューヨーク(ブルックリン・アメリカ)
供TOMO(トモ) 玄米コーヒー(カフェ玄神) in ニューヨーク(ブルックリン・アメリカ)
J+B Design展覧会・ 供TOMO(トモ) 玄米コーヒー(カフェ玄神) in ニューヨーク(ブルックリン・アメリカ)
J+B Design 供TOMO(トモ) のカフェ玄神 (黒缶8個入りと玄米コーヒードリップタイプ) in ニューヨーク(ブルックリン・アメリカ)
アメリカ・ニューヨークのブルックリンにあるJ+B STOREで、供TOMOカフェ玄神(玄米コーヒー)が展示販売されています。

J+B

300 7th Street , Brooklyn​New York 11215 USA​

F/G: 2 minute walk from 4th Ave-9th St Station
R: 2 minute walk from 9th St Station​

OPEN DAILY ​11am-7pm​​

TEL (347) 987-3217

COLLECTION

Enjoy your favorite brown rice coffee in your favorite version!

Café Genshin drip type - individual size
Café Genshin drip type - individual size
Café Genshin drip type - individual size
Café Genshin drip type - individual size
Café Genshin drip type - individual size
Café Genshin drip type - individual size
Café Genshin drip type - individual size

Café Genshin drip type - individual size

¥200
Café Genshin - drip type 300g (Organic Japanese brown rice coffee)
Café Genshin - drip type 300g (Organic Japanese brown rice coffee)
供TOMOカフェ玄神は体に優しい・Le Café Genshin est sain pour le corps
Café Genshin - drip type 300g (Organic Japanese brown rice coffee)
Café Genshin - drip type 300g (Organic Japanese brown rice coffee)
Café Genshin - drip type 300g (Organic Japanese brown rice coffee)
「デトックス効果があって、美容にも良く、ノンカフェインなので、子供も、妊娠中でも安心して飲めます!」供TOMOカフェ玄神  ・Le Café Genshin (café japonais au riz) est une alternative naturelle au café
「こちらは、玄米を黒焼きしたもので漢方では「玄神」と呼び、健康や美容に良いことで近年注目を集めているそうです」・Le café japonais au riz Café Genshin est 100% naturel et biologique

Café Genshin - drip type 300g (Organic Japanese brown rice coffee)

¥2,200
Set TOMO Can(S size) + TOMO Café Genshin (玄神) (8 tea bags)
Set TOMO Can(S size) + TOMO Café Genshin (玄神) (8 tea bags)
TOMO缶(S-size)+TOMO玄神(8P入)1袋セット Tea TOMO official site
TOMO缶(S-size)+TOMO玄神(8P入)1袋セット Tea TOMO official site

Set TOMO Can(S size) + TOMO Café Genshin (玄神) (8 tea bags)

¥1,700
Café Genshin starter set (Café Genshin with Japanese black paper can (8 bags) + Café Genshin drip type (300g))
Café Genshin starter set (Café Genshin with Japanese black paper can (8 bags) + Café Genshin drip type (300g))
Café Genshin starter set (Café Genshin with Japanese black paper can (8 bags) + Café Genshin drip type (300g))
ノンカフェインでオーガニック・供TOMOカフェ玄神 Café sans caféine: Café au riz japonais Café Genshin
「スイーツとも合うし、 デトックス効果で身体の中から綺麗を目指せます♪」供TOMO カフェ玄神
妊婦さんでも飲めるコーヒー: 供TOMO カフェ玄神 ・Alternative au Café pour les femmes enceinte: le Café Genshin

Café Genshin starter set (Café Genshin with Japanese black paper can (8 bags) + Café Genshin drip type (300g))

¥3,600
Isehikari Rice (300g) + Café Genshin (8 bags x3)
Isehikari Rice (300g) + Café Genshin (8 bags x3)
Isehikari Rice (300g) + Café Genshin (8 bags x3)
Isehikari Rice (300g) + Café Genshin (8 bags x3)
Isehikari Rice (300g) + Café Genshin (8 bags x3)

Isehikari Rice (300g) + Café Genshin (8 bags x3)

¥3,200
【Starter Pack】Café Genshin for two (2 Tetra pack)
【Starter Pack】Café Genshin for two (2 Tetra pack)
【Starter Pack】Café Genshin for two (2 Tetra pack)
【Starter Pack】Café Genshin for two (2 Tetra pack)

【Starter Pack】Café Genshin for two (2 Tetra pack)

¥300
Café Genshin with its black paper can - 8 bags
Café Genshin with its black paper can - 8 bags
Café Genshin with its black paper can - 8 bags
Une alternative au café: 供TOMO Café Genshin ・カフェ玄神でヘルシーメニュー
Café japonais @imrodolphe Café Genshin・ヘルシーおやつカフェ玄神

Café Genshin with its black paper can - 8 bags

¥1,620
Isehikari Rice (300g) + Café Genshin (8 bagsx2)
Isehikari Rice (300g) + Café Genshin (8 bagsx2)
Isehikari Rice (300g) + Café Genshin (8 bagsx2)
Isehikari Rice (300g) + Café Genshin (8 bagsx2)
Isehikari Rice (300g) + Café Genshin (8 bagsx2)

Isehikari Rice (300g) + Café Genshin (8 bagsx2)

¥2,400
Isehikari Rice (300g) + Café Genshin (8 bags)
Isehikari Rice (300g) + Café Genshin (8 bags)
Isehikari Rice (300g) + Café Genshin (8 bags)
Isehikari Rice (300g) + Café Genshin (8 bags)
Isehikari Rice (300g) + Café Genshin (8 bags)

Isehikari Rice (300g) + Café Genshin (8 bags)

¥1,500
Café Genshin 8 tetra bags with compact package
Café Genshin 8 tetra bags with compact package
Café Genshin 8 tetra bags with compact package
Café Genshin 8 tetra bags with compact package
Café Genshin 8 tetra bags with compact package

Café Genshin 8 tetra bags with compact package

¥1,000
Café Genshin - 5x8 tetra bags
Café Genshin - 5x8 tetra bags
Café Genshin - 5x8 tetra bags

Café Genshin - 5x8 tetra bags

¥4,500
Café Genshin individual size - 1 tetra bag
Café Genshin individual size - 1 tetra bag
Café Genshin individual size - 1 tetra bag
Café Genshin individual size - 1 tetra bag
Café Genshin individual size - 1 tetra bag
Café Genshin individual size - 1 tetra bag
Café Genshin individual size - 1 tetra bag
Café Genshin individual size - 1 tetra bag

Café Genshin individual size - 1 tetra bag

¥150
Café Genshin  - 5 individuals tetra bags
Café Genshin  - 5 individuals tetra bags
Café Genshin  - 5 individuals tetra bags
Café Genshin  - 5 individuals tetra bags
Café Genshin  - 5 individuals tetra bags
Café Genshin  - 5 individuals tetra bags
Café Genshin  - 5 individuals tetra bags
Café Genshin  - 5 individuals tetra bags

Café Genshin - 5 individuals tetra bags

¥750
Japanese New Year box【 Limited edition until December 15】
Japanese New Year box【 Limited edition until December 15】
Japanese New Year box【 Limited edition until December 15】
Japanese New Year box【 Limited edition until December 15】
Japanese New Year box【 Limited edition until December 15】

Japanese New Year box【 Limited edition until December 15】

¥1,800