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Kinomiya shrine is located in Atami, in Shizuoka prefecture.  It is said that if you pray around the oldest tree of the shrine, called "Okusu", your lifespan will increase from one year! This is why this sacred place is attracting more and more visitors, who come praying for their wealth and luck.  Kinomiya shrine is also a great place to relax, there are a coffee shop and many well-placed photobooths! You can enjoy an Amazake smoothie while enjoying the scenary!  During the New Year, TOMO Ise Hikari Rice was used as an offering for the shintō traditional ceremony, called "Oshōgatsu"!...

If you are familiar with Japan, you might have heard about omiyage (お土産). It is a huge deal in Japan since it can impact your relationships in your company! This term is often translated by “souvenir” or “gift”, but the meaning is slightly different.  Indeed, an omiyage is a term used to describe a type of food from a specific geographical area. When Japanese people are traveling across Japan for their pleasure or their work, they always take time to find an omiyage for their surroundings. You must have the perfect number and the perfect size, and most importantly, the...

Japan has always been self-sufficient in rice. This explains why rice has for a very long time been the basis of Japanese cuisine. Even if people eat mostly white rice, the advantages of brown rice have been more and more studied and many scientists agree with the fact that brown rice has more benefits for health.  According to the Medical Rice Association, a Japanese organization that focuses on the advantages of rice, brown rice has specific features: indeed, brown rice is high in fiber, which allows better digestion. It contains refined grains, which make your stomach full and decrease the...